KBS Fashion Group Limited Launches "Eco-Fashion" Campaign Which is Expected to Increase Sales Drive its Expansion to the Global Apparel Markets
SHISHI, CHINA / ACCESSWIRE / August 22, 2016 / KBS Fashion Group Limited (NASDAQ: KBSF) ("KBS" or the "Company"), a leading fully-integrated casual menswear company in China, today announced it has launched an "eco-fashion" campaign (the "Campaign") to promote environmental awareness and sustainability both at the Company and in the fashion/ apparel industry. The Campaign aims to move the Company towards an ethical and eco-friendly apparel company through environmentally and socially responsible business practices, including: the pursuit of ethical and fair trade standards for our employees, sourcing of materials that are not made from animal products (such as leather) and focus more on re-cycled or man-made materials, the adoption of sustainable manufacturing processes, and the partnerships with suppliers, designers and distributors who embrace responsible practices. This, together with the Company's recently awarded export license and its intention to become registered as a Fair Trade Partner shortly, highlights our commitment to our global business partners. The Company expects to significantly diversify and expand its international customer base, which promotes only products manufactured under eco friendly standards.
Mr. Keyan Yan, Chairman and Chief Executive Officer of KBS, commented, "As concerns over the environment rise both in China and globally, we see the inevitable trend toward "eco-fashion" for the fashion/ apparel industry. While KBS has always been environmentally and socially conscious and responsible in its business practices in the past, we expect the Campaign to drive our commitment and efforts in becoming a responsible corporate citizen to another level. We also call for concerted efforts to promote "eco-fashion" along the fashion/apparel industry value chain." Mr. Yan finally added that, "KBS is one of the very few Chinese apparel manufacturing companies that have adopted such business practices at a very early stage. In line with our strategy for expanding to the international market, we expect to capture the ever growing European and US demand for products manufactured under environmental friendly and socially responsible practices."
About KBS Fashion Group Limited
Headquartered in Shishi, China, KBS Fashion Group Limited, through its subsidiaries, is engaged in the business of designing, manufacturing, selling and distributing its own casual menswear brand, KBS, through a network of 69 KBS stores and over a number of multi-brand stores. To learn more about the Company, please visit its corporate website at www.kbsfashion.com.
Safe Harbor Statement
This press release may contain certain "forward-looking statements" relating to the business of KBS Fashion Group Limited, and its subsidiary companies. All statements, other than statements of historical fact included herein, are "forward-looking statements" in nature within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements, often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website ( http://www.sec.gov ). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.
For further information, please contact:
Mr. Themis Kalapotharakos
Ms. Lisa Tu
Chief Financial Officer
T: +86 158-5972-2469
Ms. Tina Xiao
Weitian Group LLC
T: +1 917-609-0333
SOURCE: KBS Fashion Group Limited